YouTube is more than just a platform for entertainment; it’s a powerful tool for business. A well-promoted YouTube channel can bring many benefits, such as:

• YouTube is the second largest search engine in the world, so your channel can be a great way to introduce people to your brand.
• Video content can be very persuasive, and you can use it to showcase your products or services and encourage people to buy.
• Creating high-quality, informative content can help you establish yourself as an expert in your field and build trust with potential customers.
• YouTube videos can help you improve your website’s ranking in Google search results.

Research shows that video marketing companies have higher conversion rates and ROI.

For example, the company “Dollar Shave Club” was able to increase its market share from 0% to 16% in just 5 years, thanks in large part to its viral YouTube videos.

So how do you make your YouTube channel work well?

Internal Optimization on YouTube: Impact on Video Hosting Algorithms

Optimizing internal parameters — influencing the algorithms of video hosting platforms such as YouTube — has straightforward rules, unlike optimizing website pages for search engines. The YouTube algorithm uses predefined parameters to determine the audience and display videos. 

Tags

Choose keywords related to your topic and use them in your video titles and descriptions.

Creating a unique tag will help select your video in the “Related” section. To expedite video promotion, look for high-rated content and study their tags. You can use the VidIQ extension for the Chrome browser or the plugin from SocialBlade for this purpose, as well as the free Tags YouTube tool that generates a list of related tags for you to use on your YouTube videos.

Utilize YouTube tags consisting of 2-3 words each.

How to Create Attractive Titles for Your YouTube Video

The title of your video is the key to attracting viewers’ attention and increasing its popularity. Here are some tips on how to write an effective title:

• Research shows that the optimal title length is 40-50 characters. It must be concise, informative, and engaging.
• Use keywords and calls to action, and conduct analysis and testing for optimization.
• Keep branding in mind and experiment with different title options to find the most effective one.

Examples of effective titles can be found in the popular blogger Mark Rober (46.1 million subscribers, 146 videos).

Remember, the title is the first thing users see, so pay special attention to its creation. Analyze the results and constantly improve your skills at writing effective titles.

Use special services for generating titles, such as VidIQ and TubeBuddy. You can also use Google Trends to track trends, which helps determine which topics are currently relevant. And the CoSchedule Headline Analyzer analyzes your headlines and gives recommendations for their improvement. All of these services are available in both paid and free versions.

Description

YouTube descriptions are rarely read, but they have an impact on promotion. For optimizers, the description is an important tool. It allows you to use keywords in the text up to 2,000 characters long, unlike the 50-character limit for the title.

Use words that people typically search for in searches so that more people find your video. Don’t forget to ask viewers to do something, such as give a like or subscribe to your channel. Add links to your other videos or social media pages. 

View channel description MrBeast is a YouTube channel that creates videos about expensive stunts and challenges. The channel has over 246 million subscribers and is one of the most popular channels on YouTube.

Thumbnail

Before creating the main image for your video, try to make it vivid and reflect the essence of the content. You can use various techniques such as “before and after,” “pros and cons,”  “12 ways…” and short calls to action to grab the viewers’ attention.

The first thing a user notices is the thumbnail. When promoting a video on YouTube, it’s worth taking advantage of this free method of grabbing viewers’ attention. You can create a unique theme or stick to one style to make your video stand out from the rest.

If you want to promote videos on YouTube for free, consider creating a series. This approach is similar to dividing large topics into multiple articles on websites, which helps them quickly move to the top of search results. Create a series of videos based on the same topic to draw more attention to your channel.

Warm audience – simplify the promotion process

Attracting a warm audience makes promotion easier. Start with one social network, gain followers, and then start promoting your YouTube channel. In the health and beauty industry, Instagram is ideal to start with: start with photos, then add short videos, and only then create a YouTube channel.

YouTube Reels is a new tool that can be a powerful catalyst for growing your channel.

Why?

• Huge reach: reels go into the Recommendations section, where they can be seen by millions of users, even if they’re not subscribed to your channel.
• Short format: reels are short and dynamic, which is perfect for today’s fast pace of life and keeps your audience’s attention.
• Viral potential: reels are easy to repost and share, which can lead to an avalanche of recognition for your channel.

So, if you want to naturally increase the recognition of your YouTube channel, you should look into YouTube Reels.

Before promoting videos on YouTube, try to attract an audience through online searches. Ask acquaintances, friends, and family members to watch your video and share it on their social networks.

You can also utilize external traffic sources. Attracting traffic from search engines helps you expand your audience beyond video hosting. Use keywords and crowd marketing. It is important to manually post videos on thematic forums and groups.

And of course, the promotion of the YouTube channel.

To get results quickly, you need to promote the channel, which requires some knowledge.

You can try to promote videos on YouTube yourself. However, there are peculiarities to working with this and other platforms that you will have to face.

You will have to learn the rules of YouTube and social networks, as well as how to work with contextual and targeted advertising. If you have no experience, there is a risk of losing your budget on unsuccessful experiments with advertising campaigns.

YouTube promotion prices depend on various factors, including the goals and scale of your business. ARC Digits can help you optimize your budget to attract potential customers. Our team of experts will develop a strategy and attract the maximum number of target audiences.